portada-fiestasmadridgratis was the first startup Project of Miguel Muñoz de Morales. He learnt with autodidactic methods and getting advice from professionals about web design, SEO, SEM, digital marketing and graphic design from scratch. Then he created a platform whose aim was to show the best leisure offers of the nightlife of Madrid, which gave him the chance to develop its strategic and analytic thinking.

He managed a team-up of 14 people to implement an effective marketing strategy, to reach agreements with the best clubs and limousines companies which could give a high-class service to the customer.

The marketing strategy was based not only on the use of SEO, Google Adwords and Facebook Ads for online marketing but also on flyers, posters, cards and stickers for the offline marketing. The business model was based on commission fees charged to the nightclubs and with online advertising.


Web design, SEO, SEM, graphic design, HTML, CSS, project management, customer experience, business strategy

Software used

Google Analytics, Google Adwords, Facebook Ads, Social Networks, Photoshop, Blogger, SEOmoz, Alexa, Microsoft Office


December 2012-May 2015